"Clout is killing my people"
A slogan which has become symbolic of youth culture around the globe, clout is the drug that has more people in denial of their addiction than an arsenal fan refusing to acccept they're no longer a champions league club. The former is arguably worse, because it creates a warped sesne of reality, all to the benefit of the viewers who double tap the insanity, before going about their business. Social media has spawned an obsession with the self, and its reverence at all costs. This T-shirt explores the issue through the preview of a newspaper article that conveys the message by delving into the impact of clout on different cultures and how toxic it is. The yellow holographic figure represents an inflated ego, unaware of anything other than its own existence.